About Us


we believe that fashion is a powerful form of self-expression and empowerment. Since our inception in 2018, we have been dedicated to providing women with a wide range of stylish and versatile clothing options that blend the best of Western and traditional wear. Our brand is a celebration of the modern woman who embraces her cultural heritage while embracing contemporary trends.


Our mission is to offer women clothing that allows them to express their individuality, confidence, and cultural pride.

Cheti aim to bridge the gap between traditional and Western fashion, offering a harmonious blend that resonates with women from diverse backgrounds.

By curating a collection that seamlessly combines the richness of traditional craftsmanship with the comfort and sophistication of Western styles, we aspire to empower women to feel beautiful and confident in every aspect of their lives.

Core Values:

Integrity, quality, and inclusivity are the cornerstones of our brand. We are committed to maintaining the higheststandards of ethical sourcing, ensuring that every garment we offer is crafted with care and attention to detail.

We believe in embracing diversity and catering to women of all body types and cultural backgrounds, fostering a sense of belonging and representation within our collections.

Unique Selling Proposition (USP):

What sets CHETI apart is our ability to seamlessly blend Western and traditional elements into our designs. Whether it's a fusion gown for a wedding or a contemporary twist on a classic saree, our offerings combine the elegance of traditional craftsmanship with modern silhouettes, fabrics, and embellishments.

Our commitment to quality ensures that each piece not only looks stunning but also stands the test of time.

Brand Story:

The CHETI journey began in 2018 when our founder, [GAURI SHANKER KHATRI], recognized the need for a brand that embraced the evolving fashion preferences of women.

CHETI create a brand that celebrated the beauty of both Western and traditional wear.

Today, CHETI stands as a symbol of empowerment, cultural diversity, and fashion-forwardness.

Product/Service Offering:

At CHETI, we curate a diverse range of clothing options for women. Our collections are thoughtfully curated to cater to various occasions, whether it's a formal event, a festive celebration, or everyday wear.


We invite you to explore our website and discover the diverse and enchanting world of CHETI.

Follow us on social media to stay updated on the latest trends, styling tips, and exciting promotions.

Join us on this journey of empowerment, self-expression, and cultural fusion as we celebrate the modern woman through our unique blend of Western and traditional wear.